Mitsubishi Mirage launched – from 380000 baht with 22km/liter
The Mitsubishi Mirage is now officially launched in Thailand and the sales will begin end of March. Starting from 380,000 baht, consumers now stand a chance to own an affordable eco car with high fuel consumption at 22 km/l (51.75 mpg), which is among the best in its class. The new Mirage is a brand new idea from Mitsubishi to target the growing small car market in Thailand as well as global markets. It is a small car with more saving, more utilities, more entertainment, more safety, and more colors.
The Mirage is about the size of a Nissan March or a MINI Cooper hatchback. It is powered by a 1.2-liter three-cylinder MIVEC engine which is powerful enough to bring five passengers from one place to another. The power is sent directly to the front wheel through the Continuously Variable Transmission (CVT). The five-door subcompact may look small but it is complete with everything that is needed – a small trunk at the back, a transmission, an engine with good fuel economy, air-conditioning, four wheels, some electronic equipments, and of course a steering wheel.
There are five special utilities come together with this car that really attracts the buyer. Start from the KOS (Keyless Operation System), owner can open the car door and also start the engine with one push-engine switch button as long as he has the remote key within 70cm from the sensor inside the car. Other than these two high-tech utilities, the Mirage also features a 60/40 spilt-folding rear seat to create more cargo room. Inside the car, there is a 7-inch touch screen multimedia player for DVD, CD, MP3, and navigation system.
Safety is what consumers always concerned about for subcompact car. The reinforced impact safety evolution body (RISE) enhances passenger protection performance and improves collision safety performance. The body also uses high tensile steel plates to create a high rigidity and light weight body for better performance. That is one reason how the Mirage achieves more than 50mpg.
The Mirage will be available in eight exterior colors, these include Lemonade Yellow Metallic, Red Metallic, Pop Green Metallic, Cerulean Blue Mica, Pearl White, Cool Silver Metallic, Eisen Gray Mica, and Black Mica.
Mitsubishi Mirage line up in different colors
In Thailand, the Mirage is available in five different trim levels including:
Mitsubishi Mirage GL (M/T) 380,000 baht – Piano black interior, No KOS, no 60/40 spilt-folding rear seat, only one driver’s airbag, manual air-conditioning, normal wheels with no wheel cover, and 165/65 R14 tires.
Mitsubishi Mirage GLX (M/T) 426,000 baht and Mitsubishi Mirage GLX CVT (A/T) 460,000 baht – Similar with GL model but added with ABS/EBD,KOS, CD/MP3/AUX-in, electric folding mirror, and disposable wheel covers.
Mitsubishi Mirage GLS CVT 506,000 baht – Similar with GLX but added with dual front airbags, fog lamps, 14” alloy wheels, rear spoiler with third LED brake light, push-start switch button.
Mitsubishi Mirage GLS Ltd. CVT 546,000 baht – Similar with GLS CVT but added with automatic air-conditioning and a complete multimedia/navigation system with Bluetooth.
Updated: Click here for more details and specifications.
Mitsubishi Mirage’s competitors or similar cars: Nissan March, Honda Brio, Ford Fiesta, Suzuki Swift, Mazda2, Toyota Yaris, Chery QQ, and Nissan Almera.
Fuel economy’s main challenger: Toyota Prius and Toyota Prius C.
Mitsubishi will start taking orders for the Mirage starting from March 28 in conjunction with the 33rd Bangkok Motor Show. For those who are interested to be the first few owners of the Mirage, you can walk into any Mitsubishi showroom in Thailand to book the car now or just bring your cheque book to the Motor Show.
What Carsut Says
The Mitsubishi Mirage is a respectable small car with good fuel consumption. The price of the basic model could be attractive but lacks of many things that consumers expect. It is without doubt a good first car for anyone who needs a simple and basic transport. Click here to see Mitsubishi Mirage Video.
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